roi of social media
Placing the user at the center of our thinking–whether in the way in which we design our software or the sales, marketing and services strategies we use– has always been of paramount importance at Microsoft. Indeed, empowering users with access to “information at their fingertips” was at the heart of the company’s original philosophy when it was created 35 years ago. The ROI of Social Media is a must read. It starts with a clear foundation of marketing strategy. It takes the strategy and applies social media and social media marketing– social marketing– to it. There is no question that his team of authors has real world experience and make it accessible to brand managers everywhere. There is a good, actionable content in each and every chapter.
About The Book
Placing the user at the center of our thinking–whether in the way in which we design our software or the sales, marketing and services strategies we use– has always been of paramount importance at Microsoft. Indeed, empowering users with access to “information at their fingertips” was at the heart of the company’s original philosophy when it was created 35 years ago. The ROI of Social Media is a must read. It starts with a clear foundation of marketing strategy. It takes the strategy and applies social media and social media marketing– social marketing– to it. There is no question that his team of authors has real world experience and make it accessible to brand managers everywhere. There is a good, actionable content in each and every chapter.
There is no question that his team of authors has real world experience and make it accessible to brand managers everywhere. There is a good, actionable content in each and every chapter.
What’s inside
Getting Started with Social Media and ROI
The Media Engagement Framework
Practical Application of Social Media ROI
Where Does Social Media Go From Here?
Introduction
Social media is exploding as a new media channel. It differs from other advertising media channels because messages are multi-directional and generated by many parties: the marketer, influencers, individuals and consumers. Social media isn’t a one-way broadcast of messages to the masses, but a conversation taking place between many individuals and which, unlike the real world, can have many others observing and consuming the content, not just during the conversation but practically forever into the future. Social media marketing has easily accessible and long memory.
With multiple parties publishing brand-related messages for their own circle of friends and followers, the marketer is no longer in complete control of the message. Because everyone can play a role in what gets said about a brand, a competitor or the category, social media allows a high level of engagement with consumers compared with engage directly in a one-to-one conversation, but the conversation itself can provide value to those consumers passively observing it. By using search and the various conversation threads, individuals can read what others say and, in the process, gather both positive and negative brand impressions.
As social media marketers, we need to understand how to engage with the different types of individuals and their behaviors in order to deliver the most value for the brand and to mitigate the risk and impact of the potential negative work of mouth that might take place. The goal of this book is to help corporate marketers to understand these processes and the motivations and behaviors of these groups so that marketers can make better decisions about their use of social media, how it’s measured and how it’s managed.
Chapters
Pages
ROI of Social Media contains 13 chapters and 281 pages of inside information on social media marketing.
About the authors.
Guy R. Powell is a marketer, part-time historian, Christian and author of the new historical fiction, The Jesus Resurrection Shroud, An History of the Shroud of Turin.
The Shroud of Turin is the most valuable yet controversial relic with theories and science proving and disproving its validity as the true burial cloth of Jesus Christ. Powell builds a compelling history of the burial cloth beginning with its witness to the most significant event in human history, the resurrection of Jesus Christ. Powell’s history describes how the Shroud travels from Golgotha in Jerusalem to Edessa, Constantinople, France and finally Turin, Italy. If you are interested in a Christian story intertwined with a possible history of the Shroud then this story, The Jesus Resurrection Shroud will be of special interest to you.
If you’re interested in a well-written, fast-paced Christian story or learning about marketing tips and tricks this is the place for you.
Guy R. Powell
Steven Groves is the founder and CEO for Social Marketing Conversations. He has worked with and for, some of the most powerful brands in the market including Microsoft, Dell and Computer Associates. His experience spans global 50 companies and small businesses alike, and experiences in corporate environments and entrepreneurial start-ups delivering practical and common sense solutions to complex situations.
Through his work as the Chief Evangelist for TheSocialMediaBible.com, and now as the CEO for Social Marketing Conversations, he is delivering strategic expertise in social & traditional marketing, customer service, business and sales development, demonstrating a genuine passion and energy for social media and how to use it in the enterprise. His most recent work was as the Technical Editor for John Lovett’s book, Social Media Secrets (Wiley) and he’s begun work on a subsequent manuscript covering the convergence of social, mobile and the use of Intent Engines in marketing.
In an industry where ‘experts’ seem to come up every other day, Steven is one of a handful of professionals globally who can, in association with some of the biggest names in social marketing, social media and data analytics, crafted strategies similar to the ones that have delivered 1,200% increase in followers, likes and connections for national and global brands. Steven is very literate in online marketing technology, and can convey to you in business terms what the best practices and tactics are when it comes to a successful social media deployment for business.
Jerry Dimos, Partner KPMG Management Consulting, ASEAN Practice, leads the Strategy & Operations practice. Based in Singapore for 14 years, he has 20 years of management consulting experience centered on delivering major projects, organizational change and performance improvement for Fortune 500 firms. During his career, Jerry has worked on a diverse range of projects, including engineering projects, IT projects such as the $300M Telstra Y2K programme, the commercialization of the $460M Federation Square, lead a $40m software development project, and run many cross-border management consulting engagements in banking, insurance, life-sciences and consumer products firms. Jerry’s work with the PMI stated when he joined the PMI Sydney Chapter Board in 1998 where he helped drive awareness of PMP within the IT&T sectors and to promote the use of earned-value concepts on major technology projects. He was awarded his PMP in 2000, and completed his Master of Project Management from the University of Sydney, in 2002. Over the years he has advised / supported the PMI with new chapters, special interest groups and developing new standards, and maturity models such OPM3. Jerry completed his MBA at Chicago Booth Business School, a Post Graduate Degree in Information Technology from the University of Technology, Sydney.
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